Last year, Woodies hired Kendall Jenner to model for our 2014 campaign. We paid her rate (not as much as you're thinking) and the photo shoot went great. It really did. The photos were exactly what we hoped, but unfortunately, sales were not. I had to consider, 'what if we had used that money to put more sunglasses on people who already know Woodies, and let them take some great photos?'
I hold the philosophy that if you give people a chance, they usually surprise you.
I started a watch company called TIKKR many years ago. I let our fans design mockups for watch face designs and I held contest to decide the winners. I'm still humbled by what great art was submitted those days. I'm ready to do the same with Woodies. Announcing....
If chosen, your photo will appear on the Woodies Blog and WoodiesUSA Instagram Account to over 6,000 followers!
You will retain ownership over your photo and will certainly be credited!