Captain's Log Page 2 | Woodies
July 12, 2017


Aviators, Cat-Eyes, Clubmasters, and Wayfarers

A Guide to Iconic Sunglasses

Sunglasses are more than just protection for your eyes.  They are a fashion statement.

At Woodies, we know how important it is for you to own a pair of sunglasses that sends the right message about what kind of person you are. Sporty, stylish, sexy or dangerous - the right pair of sunglasses can help give you the look you want.

To help you choose a pair of sunglasses that suits your personality, fashion style and mood, we’ve put together a comprehensive guide that examines four of the most iconic styles of sunglasses ever - Aviators, Cat Eyes, Clubmasters and Wayfarers.


Aviator Sunglasses

As you probably guessed from the name, Aviator sunglasses were originally developed in the 1930’s for use by pilots in the military. They were designed to replace pilot goggles, offering a lighter, thinner, more elegant design that can be easily put on or taken off while wearing a helmet.

Aviator sunglasses are characterized by their large reflective lenses, thin frames, double or triple nose bridge, and flexible ear hooks.

aviator sunglasses

They first entered the mainstream media during the Second World War, when photos of General Douglas MacArthur wearing aviators were published on the front page of major newspapers. These photos helped boost the popularity of aviators, positioning them as “the sunglasses for heroes”.

Aviators remained popular during the 1960’s and 1970’s, with gold and white Aviators being the sunglasses of choice for Elvis Presley. However, Aviator sunglasses experienced their biggest boom during the 1980’s with the release of the box office hit Top Gun. Sales of Aviators jumped 40% as men around the world entered “the Danger Zone”, emulating the military style of Tom Cruise and his fighter pilot comrades.

One of the best things about Aviator sunglasses is their flexibility - they look equally good on both men and women. They look fantastic on rock stars, movie stars, and anyone wearing a uniform. They work best in casual situations, especially when they are paired with a leather jacket and jeans.

Woodies offers three great choices for aviator lovers - the stylish aviator sunglasses with zebra wood arms, and the traditional metal framed aviators with classy walnut wood arms ( 


Cat Eye Sunglasses

Pick any female movie star or fashion icon from the 1950’s or 1960’s, and there’s a fairly good chance her favorite pair of sunglasses were Cat Eye sunglasses. Though Cat Eye sunglasses were particularly popular among women, some fashion conscious men of that era also chose to wear them. 

Cat Eye sunglasses are characterized by the upsweep at the outer edges of the frame, where the frame meets the arms. Unsurprisingly, the name comes from their resemblance to the eyes of a cat.

cat eye sunglasses

There are a large number of variations within the Cat Eye style, from Hollywood diva dramatic to simple and stylish mainstream. Lenses can be round or oblong, frames can be thick or thin, and the glasses can be made from plastic, wood or metal.

Cat Eye sunglasses first became popular in the 1950’s, and were the sunglasses of choice for celebrities such as Audrey Hepburn, Elizabeth Taylor and Marylin Monroe. The style experienced a second boom in the 1980’s, when the shape changed slightly to a wider, more rounded style.

Cat Eye sunglasses are the perfect choice for any female wanting to add a little bit of retro sophistication to their look. They can be worn with a dress at an afternoon cocktail party, with jeans and a t-shirt at a local cafe, or with a skimpy bikini down at the beach.

If you’re looking for glasses with an edgy, feminine appeal, Woodies has a pair of vibrant red bamboo Cat Eye sunglasses ( that are sure to make you the center of attention wherever you go.


Clubmaster Sunglasses 

Two words come to mind when you talk about Clubmaster sunglasses - retro and timeless. Since their introduction back in the 1950’s, Clubmaster sunglasses have been worn by both intellectuals and fashion icons.

Clubmaster sunglasses are characterized by their thin lower frame, thicker upper frame, and squared-off round shape. They were originally known as browline sunglasses, a name that stems from their unique design - the dark, contrasting material along the top of the frame and arms draws attention to the wearer’s natural browline.

clubmaster sunglasses

Clubmaster sunglasses were popular in the 1950’s and 1960’s, and were the iconic glasses worn by African-American minister and human rights activist Malcolm X. However, Clubmasters experienced their biggest boom in the 1980’s when they were worn by Bruce Willis in the popular detective show Moonlighting.

The enduring popularity of Clubmaster sunglasses comes from both their classic style and their versatility. They look great on almost any face shape - long, round, oval or rectangular - and can be worn by both men and women.

Unlike the sporty Aviators, bold Wayfarers, and chic Cat Eyes sunglasses, Clubmaster sunglasses have a distinctly vintage look. Although they look good paired with a polo shirt or t-shirt, they look fantastic when paired with business suits, blazers and country club jackets. Whether you’re entertaining clients at an outdoor cocktail party, or on a first date at a beachside restaurant, Clubmasters are great for helping you stand out and be remembered.

For guys who really want to make a statement, consider pairing a grey, three piece suit with a pair of Woodies zebra wood Clubmaster sunglasses. It’s a classic style that’s sure to leave a lasting impression.


Wayfarer Sunglasses

If you’re looking for a pair of sunglasses that work well in almost any situation, you can’t go past the bold and stylish Wayfarer sunglasses. With their roots in the counterculture movement of the 1960’s, the Wayfarer style combines fashion with a hint of attitude. They are arguably the best selling style of sunglasses worldwide.

Wayfarer sunglasses are characterized by their large, squared-off shape, dark lenses and thick frames. Many Wayfarers come with one or more distinctive metal spots on the corners of the frame.

wayfarer sunglasses

It’s hard to pick a single period or person that has made Wayfarer sunglasses so iconic. Bob Dylan and John F. Kennedy made the style famous in the 1960’s, but it was probably the 1980’s that saw the Wayfarers popularity rise the most. After first being worn by Jake and Elwood Blues, the stylish outlaw protagonists of the early 80’s hit The Blues Brothers, Wayfarers appeared in an average of 60 television shows and movies every year. Their amazing popularity continues to this day.

Wayfarers are traditionally all black, though these days you can get them in a variety of colors and patterns. They are extremely versatile, and can be worn with swimwear, a t-shirt and shorts, a shirt and long pants, or even a business suit. Although they were originally worn by men, they look just as fashionable on the modern woman.

Woodies offers a wide variety of Wayfarer sunglasses, with a range of colors and materials to choose from. If you’re looking for a truly unique pair of Wayfarers, we recommend our stylish walnut wood wayfarers sunglasses with black polarized lenses


Talk To Us

If you have any questions about styles, or just want some advice on which pair of sunglasses looks best on you, feel free to contact us anytime (

July 07, 2017


Which Sunglasses Style is Right for Me?

Which Sunglasses Are Right for Me?

What factors do you consider when choosing the right sunglasses? For most people, the choice hinges on the size of their pockets and preferred style. To others, any pair of sunglasses will do as long as it provides the much-needed protection against the sun.

However, the truth is you cannot just simply buy any pair of sunglasses. Selecting sunglasses is a science, it is an art. It is the end result of a lot of research, determining what does and doesn’t work for you.  Picking the right sunglasses isn’t just a potential fashion catastrophe, it essential to your wellbeing. Your health can benefit or suffer from the sunglasses that you wear. Sitting down to find out which sunglasses are right for you is important. It’s important to look at factors such as UV protection, face shape fit, style and color when selecting these items.

So, which sunglasses are right for me, or you? We break it down by three major categories:

  • Face Shape
  • Style
  • Polarized vs non-polarized

Finding Sunglasses that Fit Your Face Shape

Nothing is as straightforward as you might imagine when basing your choice of sunglasses on face shape. Some frames accentuate your strong facial features better than others. The first thing to do is to determine the kind of shape that your face has. The most common shapes are square, heart, oval, and round. Always look for sunglasses that complement your facial features.

A simple guide to follow when determining which sunglasses are right for you is:

  • Choose retro square, cat eye, or sport sunglasses if you have a heart-shaped face
  • Choose retro square, cat eye, or square sunglasses if you have a round-shaped face
  • Choose retro square, aviator, or oversized sunglasses if you have an oval-shaped face
  • Choose round, aviator, or shield sunglasses if you have a square-shaped face

Finding Sunglasses that Fit Your Style

Style is all about choosing sunglasses that you can wear for a long time. Obviously, nobody prevents you from buying as many sunglasses as you like. But a classic style works well all the time—and quality sunglasses should last for as long as you they are in style. Whether you want different styles—like Wayfarer or Aviator—or prefer some variety in your lens colors—we’ve got colors ranging from purple, to blue, to red—Woodies has a fit and style for everyone.

You Can Get Non-Polarized, But Why Would You?

Sunglasses with polarized lenses are worth every penny—especially if you plan to spend more time at the beach. Polarized lenses reduce the glare that’s too common along sandy beaches.  Polarized lenses are also ideal for anybody intending to spend some considerable amount of time in the snow. Polarized lenses help tackle glare. (IF you’re interested, read more about why Woodies uses polarized lenses in all our sunglasses

Which Sunglasses Are Right for Me?

Use our guide above to help narrow down which face-type best matches up with sunglasses that are best for your face, then jump over to our wood sunglasses collection page and find a pair that best aligns with your style. We guarantee they won’t disappoint. Grab a pair of our stylish, polarized shade, and we’ll see you at the beach!

-Captain Cory

June 02, 2016


Why Woodies Uses Bamboo

You already know that Woodies sunglasses are awesome, but are you aware that they’re also good for the planet? Yep, it’s true! Go grab a piña colada and sit in the shade – you’re about to have your mind blown.

1. We’re Not Exactly Running Low on Bamboo

Think the world’s supply of bamboo is in its death throes? Actually, bamboo is everywhere – it’d be pretty hard to run out. A single clump of bamboo can make about 200 poles, so there’s no chance of wiping out the population.

2. Bamboo Grows Super Quickly

It’s one of the fastest growing plants in the world. So fast, in fact, in some cases its height can increase by three feet in a single day. Cool, right? This rapid process lessens the chances that the local ecosystem will be damaged when it’s harvested.

3. It’s All About Climate Change, Man

Bamboo eats up carbon dioxide, one of the main contributors to climate change. One hectare (or 2.47 acres) of the stuff produces 35% more oxygen than the same amount of trees. We can’t argue with those numbers. Bamboo doesn’t need a lot of water, either. That definitely cuts down on water waste!

4. You Can Replace What’s Lost

Bamboo and trees can be replenished. But wait – there’s more. That means the planet doesn’t take a big hit.

5. No Need for Chemicals and Pesticides

Bamboo doesn’t need pesticides and insecticides to survive and thrive. That’s great for us because these harmful and toxic chemicals can wipe out fish, birds, and other wildlife. They can hurt humans, too.

Whether you’d like to show off your American pride or release your stylish side, Woodies has the sunglasses for you. Check out our amazing catalogue and get set for summer.

February 11, 2016


Captain's Log #1 | February 11, 2016

New Beginnings

Hey Woodies Team - This is your Captain speaking...

Starting now, I will be updating you weekly using this space - The Captain's Log

What's New with Woodies

Well, I'm glad you asked. Woodies is 3 1/2 years old for those that don't know. In that time, we've rolled out dozens of new designs and colorways, hired Kendall Jenner, and given out 50 sunglasses to 50 photographers for 50 awesome photos. So, what's next?  

Woodies World Tour

I'm all set to journey out into the world and spread more Woodies love. The travel schedule is; Australia --> Thailand --> Hong Kong --> Cabo San Lucas --> Southern California --> Costa Rica --> and Miami.  I'll post photos and stories from this trip right here in the coming weeks. You can also follow on Woodies Instagram

Restoring a 1953 Mercury Woody Wagon

Woodies has bought a 1953 Mercury Monterey Woody Wagon. Read here to hear Uncle Paul tell a long story about her. We will detail the restoration starting June 2016


Woodies Prescription Eyewear

For months and months, you've been asking me about prescription eyewear. I've finally done the research and we'll be coming out with prescription frames this summer. 

woodies prescription frames

If you're interested in Woodies prescription frames, please email me at, I have some questions for you, and I'll give you a free pair for answering. 

Woodies Walnut Wood Sunglasses Giveaway

Did you see?  We recently launched a Walnut Wood Sunglasses.  Want a pair?  Comment on this post below with your favorite beach in the world.  We'll choose a winner on Sunday

Lots going on in the Woodies world, I'll keep you updated right here. This is your Captain, signing off

See you at the beach!

Cory Stout

Woodies Captain





February 05, 2016


Woodies Reviews

Curious what other shoppers are saying about us?  Checkout Woodies Reviews
August 27, 2014


Woodies Kendall Jenner Photoshoot

Last year, we were lucky enough to have Kendall Jenner model our sunglasses.  She is so professional, so pretty, and has such a great career to look forward to.  We did the shoot in Malibu, California at the famous Malibu Pier.  


kendall jenner woodies bamboo sunglasses  kendall jenner woodies bamboo sunglasses


kendall jenner woodies bamboo sunglasses


kendall jenner woodies bamboo sunglasses